How Digital marketing can Improve your Business
In our previous blog, we discussed why Digital marketing is essential for your startup business. Today we will discuss how to digital marketing agency works and expand your business online compared to traditional way of marketing.
A good Digital marketing agency plays a vital role in your business growth. A digital marketing agency will help you in every stage of your business needs. People often think Digital marketing is only for the big MNC, Big Corporation, but that is half true. Digital marketing is for big business and SMEs also. It also depends upon your business domain and market demand.
Traditional marketing and Digital marketing discussion is going on for years, but people have a lot of misconceptions about it. No Doubt in 80’s and 90’s Era, traditional marketing was the only way of advertising for business promotions. But in today’s digital world, as we know, technology is growing rapidly day by day in every segment. Today’s marketing scenario has totally changed. Online marketing is the backbone of any kind of business.
According to the report, 108 million consumers did online shopping, with mobile phones becoming the most preferred choice of device for e-commerce sales.
Let’s discuss some differences between Traditional marketing and Digital marketing
Traditional marketing platforms –
- Television Ads
- Newspaper Ads
- Radio Ads
- Flyers and billboards by the roadside
- Ads in related weekly magazines.
Digital marketing platforms –
- Social media like Facebook, Twitter, or Instagram
- Business Branding & Promotions
- Promotional ads via emails
- Paid Marketing
- Blogs, Video’s, Contents marketing
- Other online Promotion Activities
Expansion in Marketing Reach:
Through the website, social media, email marketing, and other online sources, you can easily and instantly communicate with the global audience. None of other marketing way or advertising platforms connects you with the audience globally in such a fast pace. A business without digital marketing is like a car without an engine! Online marketing is not about reaching out to clients/customers about your business, but it is also a way to be present online for what they are looking (services/products)
Target Right Audience:
Do you know which your target audience is? No! That is the big reason why Digital marketing is better than traditional marketing; it has the ability to interact with targeted audiences in real time. You may also easily target your audience by the region, age, gender, behavior, etc. Right customer engagement and interaction is very important for any business.
Better ROI (Return on Investment)
Through digital marketing, you can enhance your business and get a better Return on Investment compared to traditional marketing. In Digital marketing, you can easily track and monitor organic and paid traffic. You can actually measure the results for the action of your targeted audience.
As mentioned above why digital marketing is essential for your business, you have already seen a wide gap between Traditional and Digital marketing. If you want success in today’s digital world, then you need to choose Digital marketing agency that does the right job for your business. We can help you achieve your marketing goals. In this fast-changing world of AI and IoT, automation marketing is in demand. It is about realizing the need for your business and taking a firm decision to move swiftly with the help of Digital Marketing.